“Time is the most valuable currency you have: spend it wisely, invest it strategically, and watch your business grow.”

Make room for what matters in 2025.

Where The Fold came from (spoiler: you won’t expect it)

I know what it’s like to have a big vision for yourself, your business, and the life you want to create for your family - then start and wonder how on EARTH you can have it all: time, low stress, business growth, and real freedom.

My career started as far away from The Fold as you can get, being a registered nurse for 6 years. Trust me, nothing teaches you about efficiency and working smarter so you actually get your lunch break and finish on time. I specialised as a hospice nurse by the age of 23, a HUGE accomplishment - unlike most other’s in their early 20s being taught to climb the corporate ladder and escape reality at weekends, I was shown day in, day out that time is our most precious currency.

I had to start living.

I leveraged my way out of a constant shift cycle of burn out, missing family events, having leave rejected last minute by starting and scaling an online health and wellness business to the top 6% of my industry.

Where The Fold Agency takes over

I did it alone - but you don’t have to.

The Fold was created so you can have it all: the hours gained back for your family, passion projects or simply breathing room in your schedule.

We support business owners like you to build, streamline and make your business work for. you - not the other way around.

Business success isn’t about doing it all. - it’s about doing what matters.

Let us handle the rest.

The secret to getting ahead? Is to get Started.